Cultivating Brand Loyalty in Even the Toughest Customer

As Americans rack up more rewards memberships, but use fewer of them regularly, companies are rethinking their loyalty programs.

Sales Renewal’s insight:

Loyalty programs offer many benefits

  • 80% of consumers “said they were more likely to continue doing business with brands that offered loyalty programs
  • “Research also shows that while people say discounts are important, they also “overwhelmingly say they want special treatment and offers not available to others in a loyalty program,” Ms. Collins said. “They come for the perks, but they stay for the experience.”
  • You can even personalize Loyalty interactions to make them more effective, “merchants can use beacon technology [such as Sales Renewal can provide] to send a special message to your smartphone as you walk by a store”

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