Cultivating Brand Loyalty in Even the Toughest Customer
As Americans rack up more rewards memberships, but use fewer of them regularly, companies are rethinking their loyalty programs.
Sales Renewal’s insight:
Loyalty programs offer many benefits
- 80% of consumers “said they were more likely to continue doing business with brands that offered loyalty programs
- “Research also shows that while people say discounts are important, they also “overwhelmingly say they want special treatment and offers not available to others in a loyalty program,” Ms. Collins said. “They come for the perks, but they stay for the experience.”
You can even personalize Loyalty interactions to make them more effective, “merchants can use beacon technology [such as Sales Renewal can provide] to send a special message to your smartphone as you walk by a store”
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