Don’t Let Silos Destroy the Customer Experience
Every company has silos. They separate people from each other and from information – and generally speaking, the bigger the company, the bigger the silos. They can exist along regional, country,
Sales Renewal’s insight:
Integrated marketing is critical for a good customer experience. It means breaking down silos not only between individual marketing tactics, but across product lines, between marketing and sales, and with upper management, too.
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