Google AdWords Benchmarks for YOUR Industry?

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another. So what numbers should you be looking to beat in your industry?

Sales Renewal’s insight:

This post was updated on 3 Jan 2017 and is chock full of useful online advertising benchmarks:

  • Average Click-Through Rate (CTR) by industry
  • Average Cost per Click (CPC) by industry
  • Average Conversion Rate (CVR) by industry
  • Average Cost per Action (CPA) by industry
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