How and Why – Creating Better Value Propositions

A simple exercise to help you find exactly what makes your services (or product) stand apart.

Sales Renewal’s insight:

Defining your value proposition – why buy from my business vs the competitor – can be a tall order.

A good value proposition:

  • Is easy to understand.
  • Communicates the results a customer will get from purchasing and using your products and/or services.
  • States how it’s different or better than the competitor’s offer.
  • Avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
  • Can be read and understood in about 5 seconds.

The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!

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