How and Why – Creating Better Value Propositions
A simple exercise to help you find exactly what makes your services (or product) stand apart.
Sales Renewal’s insight:
Defining your value proposition – why buy from my business vs the competitor – can be a tall order.
A good value proposition:
- Is easy to understand.
- Communicates the results a customer will get from purchasing and using your products and/or services.
- States how it’s different or better than the competitor’s offer.
- Avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
- Can be read and understood in about 5 seconds.
The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!
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