Social Media & The CEO: What Does the Public Really Want? New Study Shows How Leaders Should Engage via Social

Sixty-four percent of Americans think it’s important for senior business leaders to have an active presence on social media, but they’re not looking for personal anecdotes or business advice, according to highlights from the upcoming fourth edition of The Global Street Fight Study from G&S Business Communications (G&S) and Harris Poll.

Sales Renewal’s insight:

Does your company CEO have a voice on social media? If so, are they sharing information the public wants to hear? Read about a recent survey that shows how company news, goals, aspirations are much more important to share than those leaders’ personal stories.

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