The Real Reason Why Millennials’ Buying Behavior Is Difficult to Influence

We’ve been marketed to our entire lives..even before we knew ‘marketing’ was a thing. Did transparency exist in the world we inherited? What made us cynical?

Sales Renewal’s insight:

A good read if millennials are in your marketing mix. The article provides some helpful insights into why millennials rely on each other for validation, and why nearly two-thirds of them won’t make a major purchase decision without doing peer crowdsourcing.

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