‘Thumb-Stopping,’ ‘Humaning,’ ‘B4H’: The Strange Language of Modern Marketing. – The New York Times

“Humaning” is not a word meant to be used by real people in real conversations. It’s just the latest of many ungainly terms from the world of marketing, where language is often twisted into new shapes with a certain goal in mind: persuading you to buy things.

How up-to-date are you on marketing buzzwords? Check this collection out to see.

Our fav: Thumb-Stopping!

Read the full article at: www.nytimes.com

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