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Colleges are adding programs in a once-decimated industry — manufacturing

Manufacturing may be ripe for a reawakening. From Washington to Vermont, city school districts, vocational schools, colleges and universities are financing programs designed to attract students to manufacturing careers. We work with many engineering firms and manufacturers, and one of their greatest challenges is finding and keeping experienced workers to keep up with production demands. As unemployment rates dip to surprisingly low levels this year, finding skilled laborers is a significant challenge for some of our clients.

As production engineers take up some of the slack in manufacturing organizations, what does that mean to your company if your primary prospects are engineers and other technical audiences? Cutting through the clutter has never been more important.

We welcome your comments on the marketing, manufacturing and human resources challenges facing your industry in 2018.

Sales Renewal's Insight
This story is part of Map to the Middle Class, a Hechinger Report series looking at the good middle-class jobs of the future and how schools are preparing young people for them. RANDOLPH CENTER, Vt. — With vertical mills, lathes and flat screen monitors at their disposal, members of Vermont Technical College’s Fabrication Club are…
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