Cravings Matter: Consumer Search Behavior – Yext
Before today’s age of intelligent services, families used to ask, “Where should we go eat?” Today, that where is now a what because how consumers decide where to eat has changed. Consumers now search for – …
Sales Renewal’s insight:
Are you hungry for some recommendations? Yext says you need a steady diet of advice on not just what to eat, but where. It’s true that reviews are extremely important in influencing prospects’ buying behavior (and not just regarding eating out), but there are many other factors that drive customers to your business. Your marketing program, like your diet, should feature a variety of different items.
Make sure you’re feeding your funnel all it needs. Contact us to review your current marketing programs and to find out what you might change to fortify your 2018 sales.
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