What’s different about digital marketing in the cannabis industry?
In a classic case of a product that’s not ready to market, it’s time to get ready to market. In the heavily regulated, and still evolving, cannabis industry, there’s still much for marketers to do.
Considerable planning, positioning, branding and even advertising strategies need to be created, implemented. and managed while preparing a product for launch. During this time, marketing is often neglected – and profits can lag for months, or longer.
If you don’t have the resources to devote to an upcoming product launch, you might be interested in our execution services (our team picks up where your team leaves off, so all your projects are properly covered). Or, if you’re just entering the product planning phase, consider our marketing investment analysis to ensure that your new product gets off to its best start.
Sales Renewal's InsightRead Original Article
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.