How Millennials Really Want to Engage with Brands: 62% Say Email

Email is overwhelmingly preferred by all generations, Bluecore Study finds.

Sales Renewal’s insight:

This article highlights two key pieces of information for anyone assessing the value of their email communications:

68% of people responding to a survey about preferred brand communications in all four demographics – Baby Boomers, Generation X, Millennials and Generation Z – said they prefer to receive brand communications via email.

More than half (53%) of all survey respondents say their smartphone is the primary device on which they check email. This stat increases with younger audiences: 67% of Generation Z and 59% of Millennials.

Bottom line: keep email communications front and center in your marketing plans.

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