Why SEO Is About Visibility Instead of Ranking

In the past, “SEO” and “ranking” have been used as synonyms. But are they really the same thing?

Sales Renewal’s insight:

It’s time to make the subtle – but important – shift in perspective from “ranking” to “visibility” when thinking about SEO goals. Marketers and business owners should not rely on SEO as a stand-alone tactic. Rather, SEO efforts need to be integrated into a cohesive marketing plan that includes online advertising (PPC, Google Shopping ads), content marketing (articles, news, events), social media (Twitter and Facebook updates), and local marketing (Google+).

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