How to Make the Case for Content Marketing in Uncertain Times

People have reached out asking for advice on protecting their content marketing investments in these uncertain times. Here’s how to make the case.


Three reasons to increase your content marketing budget in the COVID era:

1) Content Marketing delivers compound returns that grow over time.

2) Content is the most cost-effective place to reallocate part of your paused event marketing and paid media budgets.

3) With in-person events suddenly canceled, virtual events are becoming critical. When the focus turns to the screen, strong content becomes more important than ever. Mediocre presentations can’t be propped up by great food, booze, and networking opportunities.

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