Pay-for-performance and partnership

“At first, I thought the pay-for-performance model would just be a great way for me to acquire expertise while keeping my fixed costs low.

And while it has done that, what I didn’t realize is how profoundly it stepped up my ability to execute. You’re not simply a vendor selling me something; you’re a partner pushing me to realize the growth that I am capable of with focus and accountability to a “partner.”

Having someone be on the same side of the table is especially important for me because it is always easier to problem solve with others who have complementary expertise. Knowing our interests are aligned creates a level of trust that’s very comforting, plus I have no patience for technical details yet I know that they are extremely important.”

– TJ, a B2B Client

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