Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)

Metrics & ROI – Though marketers use metrics and analytics to prove and improve marketing’s value, the two are not the same. We explain each and offer a checklist to help you.

Sales Renewal’s insight:

MarketingProfs offers a good explanation about the difference between metrics and analytics. While both begin with data collection, metrics – no surprise – is used for measuring effectiveness and for accountability, whereas analytics takes the data and uses it for predictive outcomes, business insights and the like.

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