When creating online content, be it a webpage, blog post or video, you’ve likely set high expectations for performance in search engine rankings. To that end, it’s important to consider how you can optimize your content for SEO before you even begin. Doing so can boost your ranking in search results and also allow possible leads to find you organically. Many people know that using relevant keywords can help you rank well, but that isn’t all there is to it. Knowing how to use keywords correctly to avoid appearing as spam, optimizing images, and employing strong meta descriptions are just a few elements to consider when creating your content. Don’t wait until the next time you create some content to use these tips – start applying them to the pages and articles you’ve already created and help send them to the top of the search results page, too.
The author puts forth the argument that content marketing has changed the way professional services are both bought and sold. Prospective clients have learned to turn to digital channels first when looking for someone to help solve their problem since these channels give open, unobstructed access to what buyers of these services prioritize most when judging your fit for their needs – your expertise. The more often a firm produces relevant content, the more engagement it creates, and the more trusted it becomes. Interestingly, research has shown that up to 24% of prospective clients rule out firms simply because of poor quality content. Make sure you’re not one of them by avoiding some simple traps, such as irrelevance, inconsistency, keeping your content to yourself, and more.
Of course, the main goal of marketing is to attract more clients to your business, but how can you be sure you’ve covered all your bases to make sure none fall through the cracks? Ask yourself some tough questions, including: have I maximized my online presence? Have I reached out to past clients lately? Am I making use of in-person speaking opportunities? Do I have a content marketing strategy? Does the press know where to find me? Have I maximized my professional networks? If you think you don’t have the time or bandwidth to effectively execute every strategy in the marketing universe, consider asking for help – there are partners out there who can take the weight of management and execution off your shoulders – but make sure you’re employing all relevant strategies to increase your client base.
As you plan your 2020 tradeshow season, this article will prove helpful to ensure you are getting the most out of the tradeshow. Defining and executing on the right Marketing Automation, before, during, and after the show is critical to getting the most bang for your marketing dollar. This is a rock solid plan on letting your future customers know you are going to the event, capturing leads at the event, and targeted follow-up after the event.
Marketing Automation is noted as a top marketing trend for 2019. But how to do it well? There are a few proven tips and tricks to increasing engagement and therefore customers via email marketing. It all comes down to list segmentation, telling the right story at the right time to each individual, and powerful design. While these may seem challenging, when you break each down and have a good plan, it really is achievable.
Personalized marketing is tailoring your marketing message to an individual. Personalization ranges from personalized video to personalized emails to customized product recommendations and everything in between! With the advancement of technology, customers now expected personalized or customized marketing messages. Read on to learn how to do it right.
It seems obvious that developing a clear marketing strategy – one embraced by all internal groups – before deploying a slew of marketing tactics can drastically improve the success of your marketing program. However, many new product marketing launches don’t reach their full potential because of a breakdown in communication and a lack of focus. The most effective path to a successful launch includes identifying clear goals and objectives, and zeroing in on consistent positioning and messaging.
Video marketing has been steadily on the rise among businesses as videos are typically met with a large number of views, conversions and are shared more frequently. They have proven to be a beneficial way to help consumers understand brands, products and services in a more personal way. However, before spending time and resources on creating a video, it’s important to be aware of how you can optimize it to be indexed and outrank your competitors for the target keywords on search engines.
Is email marketing dead? Not if it’s done right! The key is doing your homework before you even start: identify the goals of the campaign, define your audience, determine how you will engage that audience, and build the best possible target list. Many businesses struggle with email marketing, but a well thought out plan often leads to success. Obviously, the email should look good, but more important are an effective subject line and engaging copy. The call-to-action should be prominent and unambiguous and spell out exactly what you want your audience to do. Whether it’s a one-time eblast or a longer-term lead nurturing campaign, make your emails timely, relevant, interesting and valuable, and your audience will begin to look forward to your next mailing!