Secrets of the Trade(show): 9 Ways to Use Marketing Automation Before, During, and After Events


You spend weeks, months, maybe even a year prepping for a huge event. You’ve got the fancy trade show booth, a perfect elevator pitch, slick new collateral, and matching polos for you and your team. But what happens beyond the expo hall? Your event marketing strategy doesn’t end after you’ve shaken all the hands and run out of business cards — but following up on all those leads can be overwhelming and costly.


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