Author Archive

Webinar: Crafting Products and Services to Reduce Time-to-First-Dollar

The Problem: Prospects Sit In Your Pipeline Too Long Many service providers often have a single, all-inclusive service that’s presented as a binary choice: hire us for the whole service or don’t hire us. Because these services are typically important and consequential (e.g., wealth managers help save for retirement, lawyers defend against lawsuits, architects design […]

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Home Grown vs. Professional Video – Each Has a Role to Play in Small Business Marketing

Home Grown vs. Professional Video – Each Has a Role to Play in Small Business Marketing

Guest Poster: Peter Stassa of Davideo Company, corporate video production specialists. You probably don’t have an unlimited budget. We get that, neither do we. We understand that while you value the use of video content to build brand awareness and credibility, you still need to stay within your means. So, ask yourself this: Where is […]

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Should You Stop Asking Your Customers for Reviews?

Because businesses have actively solicited customer reviews (and other feedback) for years, many online review sites look like over-caffeinated click-a-thons. It’s hard to sort out the helpful from the hype. But it’s clear that consumers want to consider other customers’ opinions and experiences before they buy – in other words, businesses need reviews. Savvy online […]

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Consumers May Be More Trusting of Ads Than Marketers Think

A study surveying 400 participants regarding 20 common tactics used in TV and Digital ads found that 13 of the tactics elicited favorable responses – which surprised even marketers and has top ad agencies focusing on the Authenticity factor. For anyone concerned with the believability of marketing today, this is a must-read article. Sales Renewal […]

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10 of the Best Small Business Marketing Studies Published This Year | AllBusiness.com

Why should you care about small business surveys? They can show where you stand compared to your peers, and what strategies and tactics are working best for them. Sales Renewal’s insight: It’s November, so let the onslaught of year-in-review articles begin! Most of the reports on small- to medium-size businesses are positive – but the […]

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To maximize the sale of your company, build business value

Owners do not plan early enough to sell their businesses and as a result, they try to sell before they have maximized the enterprise value of their companies. This situation leads to a lower purchase price from a buyer, or worse, no sale at all. Sales Renewal’s insight: Key business drivers are intricately tied to […]

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8 Ways to Improve the ROI of Staff Meetings

Ray, our COO many years ago, used to start meetings with 10-15 minutes of chit-chat. While his intention was to promote socializing, the effect was late-arrivers, difficulty in focusing at the star… Sales Renewal’s insight: Well-planned, timely meetings are productive. Productive meetings develop good strategies and make sure the execution is on track and that […]

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A Unique Selling Proposition May Be the Big Idea You Need

Creating a USP (Unique Selling Proposition) is a risky move – but with a well-developed strategy and a coordinated public relations and marketing effort, it can pay off. Creating a USP Jim Bolin was born and raised in Casey, IL. As he grew up, Bolin watched a familiar small-town story unfold: Casey lost population, visitors, […]

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Sales Renewal to Help The Harvest Group Grow Its Business and Brand

Concord, MA-May 17, 2017-Sales Renewal is pleased to welcome Waltham, MA-based The Harvest Group, a family-owned Registered Investment Advisor (RIA) specializing in family wealth management, as its newest JointSourcing Solution™ client. Led by Roger H. Ingwersen, CFP®, CIMA®, CRPC®, his son Todd M. Ingwersen, CFP®, CIMA®, and daughter Laurie E. Ingwersen, CFP®, CRPC®, CDFA™, the […]

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