Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead. Sales Renewal’s insight: It’s worth repeating – focusing on a single tactic to market your business is not the way to go. B2B marketers need to take a holistic view of the […]
SEO today is a complex role – one that goes far beyond simply ensuring that search engine crawlers can access and parse your website. Doing the job well requires a working knowledge of many different online marketing channels, along with an understanding of how these various channels work together to enhance search engine visibility and […]
Sales Renewal President and CEO, Keith Loris, joined host Kerri Salls on Exit This Way to discuss The Challenges of Small Business Marketing and Why It’s Important Before You Sell Your Business. In this interview, Loris speaks of the importance of growing revenue the year or two before selling your small business, and what percentage […]
Organic reach on Facebook is abysmal and getting worse, according to the latest announcement from the social network that’s visited by more than a billion users. Sales Renewal’s insight: What do unicorns and donkeys have to do with Facebook? Let’s just say that if you’re interested in increasing your organic Facebook reach, you want to […]
Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search. Sales Renewal’s insight: Ignore email marketing at your peril! This article reinforces the importance of supporting your e-commerce efforts with email marketing and can be used as a helpful checklist of things you can […]
There’s a better way to measure ad effectiveness than clicks, impressions and viewability, writes Justin Adler. Sales Renewal’s insight: It’s interesting to see Ad Age finally coming around to the perspective Sales Renewal has had since its founding 7+ years ago: only real-world performance metrics should count when you’re benchmarking marketing. They haven’t, however, yet […]
This 2016 Email Marketing Metrics Benchmark will allow you to discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on: Industry-specific comparisons and geographic breakouts from across the world Device usage, holiday trends, transactional emails and engagement rates Benchmarks beyond “average, ” including median and top-performing quartiles […]
It is important to focus on the right inputs if you want content to truly transform business performance. Sales Renewal’s insight: Ever stopped and wondered why you were ______… Fill in the blank with any marketing tactic: blogging, emailing, interacting on social media, “doing” SEO, advertising, sending direct mail. We continually review our clients’ marketing […]
Web Sites – Popups were once the bane of the Web; today, they are an excellent way to capture visitors’ attention and improve conversion rates. But they need to be done properly. Sales Renewal’s insight: Popups – if you are still from the school of “pop ups on my website? never!,” it may be time […]