Marketers in the high-tech world who use phrases such as “social media marketing, ” “Facebook marketing” and “content marketing” do not understand.. Sales Renewal’s insight: Strategy => Content => Channel. This article reinforces the need for all marketers to understand the difference between a marketing strategy (what message are you trying to convey) and a […]
Maximize your email marketing with strategies you should start implementing, absolutely avoid, and keep up in 2017 and in years ahead. Sales Renewal’s insight: We agree: Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. Understanding the points made […]
It’s often been said that perception is reality. This is especially true when you’re selling a business – first impressions really matter. And these days, most impressions of a business start with your website. Sales Renewal’s insight: For business owners contemplating selling their business, one of the many factors that can help them achieve their […]
The most effective SEO tactics are creating relevant content, keyword and keyphrase research, social media integration, and linking. See the findings of the research study. Sales Renewal’s insight: According to recent research from Ascend2, marketers say creating relevant content is the most effective search engine optimization (SEO) tactic. Results also show that it’s the most […]
…Please don’t just shove your business cards in your pocket and start spewing your Elevator Pitch everywhere… Sales Renewal’s insight: Yes, ’tis the season… Here are some helpful tips from our partner ImprovAndy on how to enjoy the holidays while building your network. Read Original Article
Many organizations are sitting on a ticking time bomb of lost knowledge – or lost capabilities. Here are four questions to determine whether retirements are likely to threaten your organization’s performance. Sales Renewal’s insight: Whether you’re considering selling your business or just faced with long-time employees who are nearing retirement, addressing the issue of “lost […]
The election surprise underscored truths about data modeling and predictive science that marketers must remember, writes Taylor Schreiner. Sales Renewal’s insight: As marketers, we’re luckier than political pollsters. We “don’t just have one election; we have many campaigns. Therefore, we can use those campaigns to try different models against each other, seeing how well they […]
New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits. Sales Renewal’s insight: Insights about strategic marketing that apply to big brands also apply to smaller companies. Measuring short-term KPIs is just one element of […]
Email is overwhelmingly preferred by all generations, Bluecore Study finds. Sales Renewal’s insight: This article highlights two key pieces of information for anyone assessing the value of their email communications: 68% of people responding to a survey about preferred brand communications in all four demographics – Baby Boomers, Generation X, Millennials and Generation Z – […]