Blogging

The Increasing Importance of Content Marketing in 2015

A new infographic from ExpressWriters nicely illustrates Content Marketing’s increasing importance to growing your sales and brand. Some factoids we found particularly interesting: Coca-Cola now spends more money creating content than on television advertising Marketers invest over 25% of their marketing budget on content 77% of marketers plan on increasing content production in 2015 61% […]

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B2B Beat: What Is the Frequency, Blogger?

The debate began in January with a Tweet from Moz’s Rand Fishkin. In that Tweet, Fishkin, who is known as the Wizard of Moz, noted that HubSpot had posted 49 blog posts in a single week. Sales Renewal’s insight: There’s no right answer to the question of how frequently to blog. This article looks at […]

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How to Grow, and NOT, Grow Sales: SalesMemes 47 Standing Out

Sales Renewal’s insight: Reminds us of the Gary Larson penguin singing “I gotta be me”. For more effective ideas about how to stand out in search results, check out Why Use Semantic Markup? Because Making Google Smarter Lets You Stand Out From the Competition. Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best […]

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Client’s Collaboration with Sales Renewal Leads to New Strategies, Brand, Site, Marketing Programs and … a Blue Ribbon

It is generally rare for two different companies, let alone a client and its vendor, to work together so thoroughly, on so many levels, that the resulting whole is greater than the sum of its parts. However, thanks to Sales Renewal’s revolutionary JointSourcing Solution (a unique hybrid combining elements of joint venturing with elements of […]

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Too Many Exclamation Points – An Outcry! A Natural Evolution!

Look! Exclamation points are everywhere! In personal emails! In texts! In business email subject lines! In business email newsletters! In business correspondence! They are even burgeoning on websites!!! Believe it or not, this trend has not gone un-noticed. Just Google “overuse of exclamation marks” and you’ll find a healthy conversation going between those who resist […]

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How to Grow, and NOT, Grow Sales: SalesMemes 32

Sales Renewal’s insight: As long as he’s getting his monthly billing, why rock the boat? This is NOT the way Sales Renewal does it. Our shared risk & reward business model aligns our economic interests with those of our clients, resulting in our very persistent and determined approach to cost effective growth. See for example, […]

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Quick Tip Tuesday: How To Take a Better Photograph

Many times a blog post, web page, or other piece of written communication cries out to be improved with a photograph or two. But no photo is available. In these situations, the natural inclination is to grab a smartphone or a small camera and go shoot a quick snapshot of the subject that needs to […]

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