A new infographic from ExpressWriters nicely illustrates Content Marketing’s increasing importance to growing your sales and brand. Some factoids we found particularly interesting: Coca-Cola now spends more money creating content than on television advertising Marketers invest over 25% of their marketing budget on content 77% of marketers plan on increasing content production in 2015 61% […]
The debate began in January with a Tweet from Moz’s Rand Fishkin. In that Tweet, Fishkin, who is known as the Wizard of Moz, noted that HubSpot had posted 49 blog posts in a single week. Sales Renewal’s insight: There’s no right answer to the question of how frequently to blog. This article looks at […]
I have to admit – I’m sort of addicted to jumping in and trying all things “new” and “improved” when it comes to online marketing. In my role as Content Manager for Sales Renewal, I spend an immense amount of time researching, blogging, writing status updates and posting to a variety of social sites – […]
Sales Renewal’s insight: Reminds us of the Gary Larson penguin singing “I gotta be me”. For more effective ideas about how to stand out in search results, check out Why Use Semantic Markup? Because Making Google Smarter Lets You Stand Out From the Competition. Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best […]
It is generally rare for two different companies, let alone a client and its vendor, to work together so thoroughly, on so many levels, that the resulting whole is greater than the sum of its parts. However, thanks to Sales Renewal’s revolutionary JointSourcing Solution (a unique hybrid combining elements of joint venturing with elements of […]
Look! Exclamation points are everywhere! In personal emails! In texts! In business email subject lines! In business email newsletters! In business correspondence! They are even burgeoning on websites!!! Believe it or not, this trend has not gone un-noticed. Just Google “overuse of exclamation marks” and you’ll find a healthy conversation going between those who resist […]
Sales Renewal’s insight: As long as he’s getting his monthly billing, why rock the boat? This is NOT the way Sales Renewal does it. Our shared risk & reward business model aligns our economic interests with those of our clients, resulting in our very persistent and determined approach to cost effective growth. See for example, […]
Write for the SEO value, write for the reader. Write to be clever, write for clarity. When you’re writing a blog post, or a page on your website, finding the right balance between writing for SEO and writing to make your content stand out for the reader can be difficult. And nowhere are these decisions […]
Many times a blog post, web page, or other piece of written communication cries out to be improved with a photograph or two. But no photo is available. In these situations, the natural inclination is to grab a smartphone or a small camera and go shoot a quick snapshot of the subject that needs to […]