B2B Beat: What Is the Frequency, Blogger?
The debate began in January with a Tweet from Moz’s Rand Fishkin. In that Tweet, Fishkin, who is known as the Wizard of Moz, noted that HubSpot had posted 49 blog posts in a single week.
Sales Renewal’s insight:
There’s no right answer to the question of how frequently to blog. This article looks at A/B tests from Moz and HubSpot and concludes that the right number of posts per week will be different for every business. While it’s generally based on your readers, your content, and how consistently you post, it can take several years to find your “sweet spot.”
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