The Increasing Importance of Content Marketing in 2015

A new infographic from ExpressWriters nicely illustrates Content Marketing’s increasing importance to growing your sales and brand.

Some factoids we found particularly interesting:

  • Coca-Cola now spends more money creating content than on television advertising
  • Marketers invest over 25% of their marketing budget on content
  • 77% of marketers plan on increasing content production in 2015
  • 61% of consumers are more likely to buy from a brand that shares custom content
  • 91% of B2B marketers use content marketing

Content Marketing's increasing importance in 2015

Sales Renewal’s insight:

A new infographic from ExpressWriters nicely illustrates Content Marketing’s increasing importance to growing your sales and brand. Some factoids we found particularly interesing:

  • Coca-Cola now spends more money creating content than on television advertising
  • Marketers invest over 25% of their marketing budget on content
  • 77% of marketers plan on increasing content production in 2015
  • 61% of consumers are more likely to buy from a brand that shares custom content
  • 91% of B2B marketers use content marketing
Blogging, Content Marketing, Management & Benchmarking, Marketing Management, SEO, Strategic Marketing, Strategy
1 minute read

Author: Keith Loris