We all have our fears: Heights. Spiders. That horrifying clown from the movie It. But nothing scares today’s marketers quite as much as cold, hard data. That’s right – there are numbers out there… Sales Renewal’s insight: Scary, maybe, but these 11 statistics also point the way to opportunities to get it right. Boooo! […]
Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing-not beating them over the head with hard-sell tactics. Sales Renewal’s insight: Do you have a different strategy for reaching prospects at different stages in the buying cycle? If not, here’s some information as to why it’s important. This article makes some key […]
More than 200 eighth graders from across the country allowed their social media feeds to be studied by child development experts who partnered with CNN. This is the first large scale study to analyze what kids actually say to each other on social media and why it matters so deeply to them. “I think they’re […]
One of the most effective uses of your competitive intelligence skills, whether basic or advanced, is to “work” a tradeshow or conference. Sales Renewal’s insight: Some practical advice on how to use trade shows and conferences as a way to gather useful competitive intelligence. Read Original Article
Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and provide some key tips for an effective internal linking strategy. Sales Renewal’s insight: Internal linking – or linking from one page or blog post to another – is one of the easiest SEO […]
6 design trends dominating websites in 2015 and beyond. Sales Renewal’s insight: While it’s always worth paying attention to design trends, always remember that “trend” can often be a synonym for “fad” – unless something significantly improves your customer’s experience, it’s usually best to wait before jumping on every design bandwagon. Read Original Article
Getting started [with seo] is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills… The common solution for this is to simply hire an in-house SEO expert who can handle all these tasks. If you can’t, it’s […]
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. Sales Renewal’s insight: Rebranding one of the most visible companies in the world is a delicate process, and not one to be approached haphazardly. Most importantly, there’s no way to please everyone. This is a great in-depth look at the process and […]
While many marketers still struggle to figure out the Millennials, a new generation-Generation Z-is growing up behind the scenes. Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. Sales Renewal’s insight: You might not realize it but more than 25% […]