15 Mind-Blowing Stats About Generation Z

While many marketers still struggle to figure out the Millennials, a new generation-Generation Z-is growing up behind the scenes.

Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies.

Sales Renewal’s insight:

You might not realize it but more than 25% of Americans belong to Gen Z, and with 361, 00 babies born in the U.S. every day the segment is growing fast.

All of their 15 stats are interesting but we found these 2 to be the most intriguing … and scary:

  • Millennials use 3 screens on average, Gen Zers use 5 (smartphone, TV, laptop, desktop, iPod/iPad)
  • The average Gen Zer has the attention span of about 8 seconds.
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