Brand New: New Logo for Google done In-house

Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.

Sales Renewal’s insight:

Rebranding one of the most visible companies in the world is a delicate process, and not one to be approached haphazardly. Most importantly, there’s no way to please everyone. This is a great in-depth look at the process and results of Google’s new logo and accompanying brand elements.

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