Brand New: New Logo for Google done In-house
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
Sales Renewal’s insight:
Rebranding one of the most visible companies in the world is a delicate process, and not one to be approached haphazardly. Most importantly, there’s no way to please everyone. This is a great in-depth look at the process and results of Google’s new logo and accompanying brand elements.
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