It’s been a long time coming, but now it’s official – Google+ is being broken up into two distinct products as part of the ongoing restructuring of Google’s failed social network. Sales Renewal’s insight: Although there’s been no official announcement from Google, this article points to some very strong signals that Google+ could be going […]
Contributor Tim Ash explores the finer points of winning buyers’ trust, and eventually their dollars, for high-consideration purchases online. Sales Renewal’s insight: Great article about selling big-ticket items online. Yes, it can be done (as we have seen first hand with our clients), but it takes a bit more attention to do it well. Consider […]
In a few weeks, when a search is conducted from a mobile device, Google will start ranking mobile-friendly websites higher than non mobile-friendly sites. Sales Renewal’s insight: Have you confirmed that your website is mobile friendly? Big changes coming! Read Original Article
Although the sales function is a critical component of the go to market strategy and the lifeblood of any business, most direct sales people spend precious little time actually selling, even though the annual cost of a direct sales representative is very high. Incremental changes in the amount of time a direct sales rep spends […]
Consistent growth is difficult; consistent outperformance rarer still. Yet many companies still fail to develop their marketing and sales capabilities to drive performance. A McKinsey & Company article. Sales Renewal’s insight: Keeping your marketing team flexible and responsive is critical to driving sales performance. But how? Read Original Article
Google and Twitter are teaming up to index tweets again in real time. Here’s what marketers need to know about the new deal. Sales Renewal’s insight: Interesting development, but as the article points out, it may take several months for the full impact to be known. Read Original Article
Time has always perplexed the human race. We’ve tried to define it, track it, and measure it since the emergence of civilization. However, these dozen facts show us how distorted our perception of time can be and how much we still need to learn about the fourth dimension. Sales Renewal’s insight: Our favs: #6 – […]
Google now supports the Crawling & Indexing of Locale-Adaptive Web Pages Sales Renewal’s insight: About time … Read Original Article
A picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy. Sales Renewal’s insight: Great list of resources for the DIY visual content creators. Read Original Article