Marketing Automation is noted as a top marketing trend for 2019. But how to do it well? There are a few proven tips and tricks to increasing engagement and therefore customers via email marketing. It all comes down to list segmentation, telling the right story at the right time to each individual, and powerful design. While these may seem challenging, when you break each down and have a good plan, it really is achievable.
Personalized marketing is tailoring your marketing message to an individual. Personalization ranges from personalized video to personalized emails to customized product recommendations and everything in between! With the advancement of technology, customers now expected personalized or customized marketing messages. Read on to learn how to do it right.
Is email marketing dead? Not if it’s done right! The key is doing your homework before you even start: identify the goals of the campaign, define your audience, determine how you will engage that audience, and build the best possible target list. Many businesses struggle with email marketing, but a well thought out plan often leads to success. Obviously, the email should look good, but more important are an effective subject line and engaging copy. The call-to-action should be prominent and unambiguous and spell out exactly what you want your audience to do. Whether it’s a one-time eblast or a longer-term lead nurturing campaign, make your emails timely, relevant, interesting and valuable, and your audience will begin to look forward to your next mailing!
Have you found your niche customer segment? Being able to find the “right” customer for your business is critical to your success and will help you focus on the right marketing mix. The first step is to create a buyer persona – a fictional ideal customer. Armed with this information, you can make informed decisions.
A seismic shift is under way that many businesses cannot ignore: thanks to new technologies, instead of waiting for customers to come to you, you can address your customers’ needs the moment they arise—and sometimes even earlier. It’s a win-win: customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.
Think your B2B customers aren’t using mobile? Think again! The Boston Consulting Group found that for more than 60% of B2B buyers, mobile played a considerable role in a recent purchase. B2B buyers are using mobile devices to conduct research on their needs and find other sources of information, potential vendors, and service providers. Look at your own analytics to determine the importance of mobile for your business and make sure your mobile presence is optimized.
Ever wish you had more time in the day to devote to actual strategic initiatives rather than attending to more mundane tasks, like customer emails? We all know how important it is to engage in a regular and timely manner with both new and existing customers, but it’s so time consuming! Enter: marketing automation. Marketing automation can you help you execute and organize email outreach more efficiently while saving you something that you desperately need: time. A good automation system can help you gain new leads while keeping your current customers happy.
You see a sales opportunity. Your customer sees an interruption. How to make the most of these touchpoints? Sales Renewal’s insight: Product updates are a natural customer touchpoint. A necessary notification is also, obviously, an opportunity to ask for a new order. Do you use those opportunities wisely? Three Things to Consider: To your customer, […]
“No one says ‘let me tell you about a mediocre experience I had.'”
That’s what Jay Baer told Yext partners at the platform’s most recent Summit.
Jay is the author of “Hug Your Haters” and a proponent of of listening to your customers (whether they’re happy or not). And while we agree with him, we think collecting information on the mediocre is OK – especially if it is an important part of your service, it can (and probably should) inform your marketing message.
For example:
Maybe your customers don’t complain about your delivery service because you get it right so often, that’s exactly what they expect. Ho-hum? Hardly. “Deliveries You Don’t Have to Worry About” is a message worth sharing with customers and prospects.
We’re not taking exception to Baer’s statement, just augmenting it with the fact that that collecting run-of-the-mill information from your customers is as important as collecting the exceptional. How do you stay close to your customers? If you’d like to get more bang for your buck from your Yext account, or are looking for a more robust program of review management, contact us. We can help with that important piece of your overall marketing strategy.