In 2013, we covered a The New York Times article looking at how online reviews and social connections are causing a shift in the balance of power from marketers to consumers. The article concludes that no longer do marketers have the ability to fully control their sales messages, as consumers are using online reviews and […]
Sales Renewal is pleased to announce the launch of SR EasyAuthoring™, an innovative, integrated blog authoring tool. SR EasyAuthoring was designed for small businesses to help them easily offer original and “curated” content in the single blog platform they already have on their websites. Original + Curated Content Fresh web content in the form of […]
Six-Month Program Grows Leads and Sales Through Better Marketing & Sales-Enabling Technology While Providing Hands-On, Personalized Training. Concord, MA, July 23, 2015 – Sales Renewal, committed to bringing affordable, comprehensive marketing solutions to small business, today announces the immediate availability of the Marketing Essentials Solution . Marketing Essentials is a comprehensive, easy-to-adopt solution that first […]
Marketing today can be challenging for small businesses. With all the techniques and technologies available, figuring out where to start and which tactics to use can be confusing. The streamlined approach of Sales Renewal’s Marketing Essentials Solution™ removes this confusion and provides a tailored mix of the essential marketing and sales-enabling technologies that all businesses […]
Since our beginning in the depths of the Great Recession in 2009, Sales Renewal has been extolling the importance of hiring a broad and deep team to grow a business' revenue (aka, Marketing). While we understood that there would always be need for brand-focused and creative people, we also understood that the Team would have to expand beyond the boundaries of traditional and digital Marketing to include business analysts, marketing strategists and a fair number of technologists too.
Too many businesses today practice Ready-Fire-Aim Marketing: They get some seemingly intelligent, point specific advice from a blog post / newsletter / trade association / colleague / brother-in-law (pick one). They spend little time understanding the advice (who can invest time to think things through when we need leads!) and whether it’s their most critical […]
Sales Renewal is pleased to present a free, live webinar on Tuesday, June 30, at 1pm ET during which attendees learn about the Marketing Essentials – the powerful mix of the marketing strategies, programs and tactics and sales-enabling technology that every business needs to grow its leads and sales. You can register for the webinar […]
Sales Renewal’s insight: Do you think she also helped India fly to Mars for less than it cost to make the movie Gravity? Hiring a pay-for-performance marketing firm can save you tons of time while making marketing more efficient. Just be sure you ask the contenders these 5 important questions before you hire one! Visit […]
Bringing on external resources to help with your marketing sounds great. There’s even a term for it – Outsourced, or Pay-Per-Performance Marketing. According to Wikipedia: “Outsource marketing is the art of handing over the entire marketing demands of a company to a third party.” Sounds easy, right? But how do you know you’re handing over […]