Our look at the early results of Google’s mobile search algorithm update on ENGINEERING.com, our engineering news and media portal for engineers. Sales Renewal’s insight: #Mobilegddon may have an immediate impact on your business, or you may have some time. Read Original Article
Big data is transforming sports by helping managers measure individual performance and the most effective game plans. Sales Renewal’s insight: If analytics is important enough that “97 percent of MLB teams and 80 percent of NBA teams employ analytics professionals” isn’t it time to consider its ability to improve your marketing performance too? Read […]
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you… Sales Renewal’s insight: You know you have to focus on marketing to grow your business. But if you think you can do it yourself – along with everything else you need to do to run your business – think […]
“Many businesses around the world could wake up on Tuesday to discover their search ranking has been downgraded. After a months long warning period, Google will add “mobile friendliness” to the 200 or so factors it uses to list websites on its search engine. As a result, websites that don’t meet Google’s criteria will tumble […]
Learn how to make the most of local opportunities in your next link building campaign. Sales Renewal’s insight: This article offers some really useful ideas for any business that is trying to build its local presence. From identifying local places to look for links and actually picking up the phone to ask them for that […]
Metrics & ROI – Though marketers use metrics and analytics to prove and improve marketing’s value, the two are not the same. We explain each and offer a checklist to help you. Sales Renewal’s insight: MarketingProfs offers a good explanation about the difference between metrics and analytics. While both begin with data collection, metrics – […]
Carmakers embrace social media and spend millions of dollars on sophisticated marketing campaigns, but many dealers barely maintain a Facebook page. Sales Renewal’s insight: We truly sympathize! The big companies can afford a legion of social media savvy marketers but that’s a real challenge for most small to medium size businesses. Helping them is Sales […]
Writing – Writing landing page copy that converts like crazy isn’t as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers. Sales Renewal’s insight: This article offers some good advice about how to craft a landing page using clear, succinct rule of thumb: make sure […]
Some will tell you to curate content. Others to create it. But a winning content marketing strategy combines both content curation and creation. Here’s why. Sales Renewal’s insight: Sales Renewal recommends a content strategy that includes creating + curating. Want to learn what’s involved? Contact us today. Read Original Article