But what does it actually mean to be a thought leader? Is it in fact a good marketing strategy for the professional services firm? The answers to these questions, and more, are what we will cover in this post.
As a specific strategy within the broader discipline of content marketing, thought leadership not only showcases particular expertise, it demonstrates new thinking that influences the development of the broader field and is used successfully by many professional service providers. Whether you’re a resident expert, know to those within your firm as the “go-to” on a particular subject matter, or an aspiring national or international expert recognized beyond your firm and industry boundaries, it’s important to develop your thought leadership strategy. From identifying your target audience, to narrowly defining your area of expertise, deciding on content and gaining visibility for your ideas, there’s a lot more to thought leadership than simply writing articles. Read more on how to develop your strategy, how to improve your content, and how to increase visibility if you or your firm is looking to use thought leadership to grow your brand.
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Using snail mail in a digital world may sound backward, but businesses regularly use direct mail. Here are some tips to help your business send mailers.
Here’s how to put together a successful financial services content marketing strategy that revolves around education, relationship-building, and trust.
In the smartphone era and with the dawn of social media, brands have slowly adapted themselves to this new medium, now opening themselves to the idea of working with ‘influencers’.
You’re a one-woman show, wearing multiple hats, running your own errands, and hopping in and out of meetings all day.Between crafting marketing emails and keeping up with social media ……
Until as recently as two years ago, customer experience, or CX, tended to fall under the purview of such diverse departments as IT, customer service, and operations but a new survey shows that that responsibility has made a clear shift into marketing departments.
Research company Gartner looked at four specific areas of CX — voice of customer, defining customer personas, customer journey mapping and user experience — and discovered that marketers are now more likely to take ownership in all four areas. In addition, 74% told researchers they expect CX investments to rise either slightly or significantly this year. That increase is evidence that CX initiatives are paying off and delivering measurable value and that companies are better able to connect the dots between positive customer experiences and increased revenue. Have you considered how you can improve your customers’ experience?
Millennials are often misunderstood from stereotypes that were developed quite a few years ago. They are no longer teens, but ar in their 20s and 30s and make up a large part of the workforce. Even though they’ve been around for a long time now, many businesses still aren’t sure how to reach them. It’s time to bust the myths and get to know the demographic. You may see that what you think is actually the opposite.
Using snail mail in a digital world may sound backward, but businesses regularly use direct mail. Here are some tips to help your business send mailers.
