Marketing
February 3, 2020 || by Easy Author || Curated Content, Marketing, Loyalty, Customer Communication, Consumer Behavior ||
Millennials are often misunderstood from stereotypes that were developed quite a few years ago. They are no longer teens, but ar in their 20s and 30s and make up a large part of the workforce. Even though they’ve been around for a long time now, many businesses still aren’t sure how to reach them. It’s time to bust the myths and get to know the demographic. You may see that what you think is actually the opposite.
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March 12, 2019 || by Sales Renewal Team || Marketing Management, Strategy, Curated Content, Marketing ||
How do you segment your customers? By demographics, by geography, by behavior or by smart segmentation? Read about each how each segmentation works.
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February 5, 2019 || by Easy Author || Marketing Management, Curated Content, Marketing, Marketing Automation ||
Ever wish you had more time in the day to devote to actual strategic initiatives rather than attending to more mundane tasks, like customer emails? We all know how important it is to engage in a regular and timely manner with both new and existing customers, but it’s so time consuming! Enter: marketing automation. Marketing automation can you help you execute and organize email outreach more efficiently while saving you something that you desperately need: time. A good automation system can help you gain new leads while keeping your current customers happy.
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May 1, 2018 || by Tina Rutherford || Marketing Management, Strategy, Marketing, How Marketing Works, Professional Services, Branding ||
A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply across industries and should remain core aspects of your marketing mix. What Good is Branding? Because of the highly specialized […]
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May 7, 2015 || by woncay || Curated Content, Deep, Marketing, Loyalty ||
It’s harder than ever to earn your customers’ loyalty. They are “always on, ” have instant access to myriad choices, and can easily find the cheapest prices from any supplier. Many companies think they’ve solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs […]
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May 6, 2015 || by woncay || Curated Content, Marketing ||
A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Sales Renewal’s insight: Has your email marketing moved from a batch-and-blast approach to a series of emails that are triggered by customer behavior? This approach leads to an increase in retention, revenue per email, customer lifetime value, […]
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April 29, 2015 || by woncay || Curated Content, Marketing ||
Big data is transforming sports by helping managers measure individual performance and the most effective game plans. Sales Renewal’s insight: If analytics is important enough that “97 percent of MLB teams and 80 percent of NBA teams employ analytics professionals” isn’t it time to consider its ability to improve your marketing performance too? Sales Renewal’s […]
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