Marketing

New Normal After Coronavirus: 3 Changes Businesses Will Need to Adapt

Commentary: Government intervention, a contact-free economy, and automation will all define the new normal.

Source: fortune.com

Now that many of the worst-affected states are beginning to reopen their economies, we are all realizing that the post-pandemic world will be very different than it was just a few short months ago. We can expect increased government intervention as a result of the huge stimulus and bailout payments, and greater emphasis on promoting “an economy that serves all Americans”. According to the authors, the seismic shift to a contact-free economy will be seen in three areas in particular: digital commerce, telemedicine, and automation. All businesses need to rethink their business models and the name of the game is resilience. Companies will have to build, or strengthen, backup and safety plans, step up succession plans, and expand work-at-home capabilities. The good news is that the authors also anticipate some positive outcomes as a result of these changes. Sales Renewal is talking to a number of our clients on how they can adapt their businesses for success in what is being called the new normal.

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Busting the Myths That Keep Your Business From Reaching Millennial Customers

Millennials are often misunderstood from stereotypes that were developed quite a few years ago. They are no longer teens, but ar in their 20s and 30s and make up a large part of the workforce. Even though they’ve been around for a long time now, many businesses still aren’t sure how to reach them. It’s time to bust the myths and get to know the demographic. You may see that what you think is actually the opposite.

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Why Marketing Automation Matters for Your Business

Ever wish you had more time in the day to devote to actual strategic initiatives rather than attending to more mundane tasks, like customer emails? We all know how important it is to engage in a regular and timely manner with both new and existing customers, but it’s so time consuming! Enter: marketing automation. Marketing automation can you help you execute and organize email outreach more efficiently while saving you something that you desperately need: time. A good automation system can help you gain new leads while keeping your current customers happy.

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Why Branding Is Important for Growing Professional Services Firms

Sales Renewal logo is a visual component of our brand.

A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply across industries and should remain core aspects of your marketing mix. What Good is Branding? Because of the highly specialized […]

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Are You a Loyalty Company?

It’s harder than ever to earn your customers’ loyalty. They are “always on, ” have instant access to myriad choices, and can easily find the cheapest prices from any supplier. Many companies think they’ve solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs […]

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Behavior-Triggered Email Campaigns Win and Keep Customers

A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Sales Renewal’s insight: Has your email marketing moved from a batch-and-blast approach to a series of emails that are triggered by customer behavior? This approach leads to an increase in retention, revenue per email, customer lifetime value, […]

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How Big Data Has Changed Sports

Big data is transforming sports by helping managers measure individual performance and the most effective game plans. Sales Renewal’s insight: If analytics is important enough that “97 percent of MLB teams and 80 percent of NBA teams employ analytics professionals” isn’t it time to consider its ability to improve your marketing performance too?   Read […]

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