Original Posts

Sales vs. Marketing: Make 1+1=3

Though sales and marketing have a long history of being at odds in many companies, they’re actually two very important sides of the same coin. Identifying the differences between sales and marketing, then finding ways to bridge the gap between them, can create a strong, consistent revenue stream that is greater than the sum of […]

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Crafting Products and Services to Reduce Time-to-First-Dollar

We’ve all seen our share of tire-kickers – those would-be buyers who take their time in making a purchase decision, evaluating every detail because they’re in no rush to pull the trigger. This problem becomes especially prominent when your company’s main service or product is a comprehensive, all-inclusive solution since there’s that much more to […]

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5 Tips for Effective Marketing Communication

When building your business, having a great product or service is just the beginning. Communicating your company’s offerings, solutions, and advantages is crucial for turning a good product into a wildly successful one. But in the age of digital communication, traditional advertising is no longer the only way to tell people about what you offer. […]

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Six Ways Going “Green” Can Boost Your Bottom Line

We’ve heard it over and over again: it’s important for the environment to work “green” or eco-friendly initiatives into our lives whenever we can. For individuals, the path to a greener lifestyle is simpler, but for businesses, an eco-conscious approach may seem difficult to integrate at first.  We think there are plenty of green initiatives […]

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Benefits of Gender Diversity

With International Women’s Day happening this month, you may have seen your news feeds filled with appreciation, support, and celebration of women everywhere. Though that hasn’t always been the case for women in the workplace, the gender gap is rapidly closing – and the economic benefits of gender diversity has become readily apparent. Study after […]

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Webinar: Crafting Products and Services to Reduce Time-to-First-Dollar

Marketing Strategy: focus on your fastest prospects

The Problem: Prospects Sit In Your Pipeline Too Long Many service providers often have a single, all-inclusive service that’s presented as a binary choice: hire us for the whole service or don’t hire us. Because these services are typically important and consequential (e.g., wealth managers help save for retirement, lawyers defend against lawsuits, architects design […]

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Webinar: Considerations for Adapting Your Business and Marketing Strategies for the New Normal

Covid requires marketing to adapt

The New Normal for Business and Marketing Strategies As businesses around the country try to assess what’s next after the big Shut Down, many are realizing that it won’t be “business as usual”, not just because of the reopening guidelines imposed by the government, but because customers and clients may not feel comfortable reentering the […]

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Marketing New Year Resolutions

marketing new year resolutions

We’ve all said it, we’ve all done it …. New Year’s resolutions. But, the real question is, who is still looking at those resolutions we made months ago? Not many. A new calendar year symbolizes a new beginning. Many of you are probably thinking about personal resolutions, but how about establishing New Year’s resolutions for […]

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The Most Common Small Business Marketing Problem: Missing the Forest for the Trees

Many small business owners know that successful marketing can play a huge role in their growth. It is very common for us to hear these owners have great ideas for what they want to do, but they all have the same issue: due to lack of people and resources, they fall into the trap of […]

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