Because businesses have actively solicited customer reviews (and other feedback) for years, many online review sites look like over-caffeinated click-a-thons. It’s hard to sort out the helpful from the hype. But it’s clear that consumers want to consider other customers’ opinions and experiences before they buy – in other words, businesses need reviews. Savvy online […]
“No one says ‘let me tell you about a mediocre experience I had.'”
That’s what Jay Baer told Yext partners at the platform’s most recent Summit.
Jay is the author of “Hug Your Haters” and a proponent of of listening to your customers (whether they’re happy or not). And while we agree with him, we think collecting information on the mediocre is OK – especially if it is an important part of your service, it can (and probably should) inform your marketing message.
Maybe your customers don’t complain about your delivery service because you get it right so often, that’s exactly what they expect. Ho-hum? Hardly. “Deliveries You Don’t Have to Worry About” is a message worth sharing with customers and prospects.
We’re not taking exception to Baer’s statement, just augmenting it with the fact that that collecting run-of-the-mill information from your customers is as important as collecting the exceptional. How do you stay close to your customers? If you’d like to get more bang for your buck from your Yext account, or are looking for a more robust program of review management, contact us. We can help with that important piece of your overall marketing strategy.
In this month’s content roundup, we’ve focused on the many different ways businesses use customer feedback and reviews in their day-to-day marketing and business development. Reviews can be used to boost your online, local presence via SEO. Through reviews, your fans can help do your marketing for you. Survey feedback can be used as a […]
It is generally rare for two different companies, let alone a client and its vendor, to work together so thoroughly, on so many levels, that the resulting whole is greater than the sum of its parts. However, thanks to Sales Renewal’s revolutionary JointSourcing Solution (a unique hybrid combining elements of joint venturing with elements of […]
Sales Renewal’s insight: What’s next, turning lemons into lemonade? For advice about reviews, and other ideas to increase your sales, check out this month’s Quick Tip Tuesday post in Growth Spurts. Check http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #GoodExecutionErica and her colleagues: #BadExecutionBob, […]
Each month we start our Quick Tip Tuesday series with a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. Looking for more information […]
Sales Renewal’s insight: They’ll certainly get more reviews, just not the ones they want! Reviews are important, in fact, reviews can drive your business. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #BadExecutionBob and his colleagues: #GoodExecutionErica, #SmugMarketerSam, #HucksterHank and #TrustworthyTom.
Everybody strives for excellence, but only a small portion of American business people achieve it. In fact, according to the U.S. Chamber of Commerce, each year only the “cream of the small business crop” are worthy of receiving its prestigious Blue Ribbon Small Business of the Year award. That’s why it’s so gratifying that Sales […]
Sales Renewal’s insight: As long as he’s getting his monthly billing, why rock the boat? This is NOT the way Sales Renewal does it. Our shared risk & reward business model aligns our economic interests with those of our clients, resulting in our very persistent and determined approach to cost effective growth. See for example, […]
Sales Renewal’s insight: Meet #GoodExecutionErica, #BadExecutionBob‘s sister. Isn’t it amazing how different fraternal twins can be? Positive reviews are critical, so learn How User Reviews Can Drive Your Business. Check SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #GoodExecutionErica and her colleagues: #SmugMarketerSam, #HucksterHank, #BadExecutionBob […]