Quick Tip Tuesday: July Digital Marketing Advice
Each month we start our Quick Tip Tuesday series with a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more.
Looking for more information like this? The Sales Renewal Advice from Across the Web page features a selection of the best, actionable marketing & technology advice and, importantly, adds our perspective. Think of it as a Marketing Clipping Service for the modern world.
Here, then, are our favorite tips for the month:
Customer Reviews to Drive Revenue: We’ve written about this before, but we can’t emphasize it enough. Customer reviews and testimonials are important for all businesses, but are essential for businesses with a local presence. From providing excellent customer service and never paying for reviews to making sure your site has the correct schema markup for the search engines, this article offers five helpful tips for managing local reviews. Not sure where to get started? As you can see from this Infographic on MarketingProfs.com, Yelp is often a good place to begin.
Making Sure Your Site Is Mobile-Friendly: With more and more ways for visitors to view your website, having a responsive site (one that adapts to the screen size and platform of the user) is a given. As reported on TechCrunch.com, Google is now helping address this poor user experience in two ways. First, it will let users know if the website is not properly set up for smartphones and instead of sending you to the search page you’ve requested sends you to a single home page (“faulty redirects”). Then it lets you decide whether to proceed or not. Second, if you have Webmaster Tools enabled, Google will send a message if it detects that any of your site’s pages are redirecting smartphone users to the homepage as well as any faulty redirects it detects in the Smartphone Crawl Errors section of Webmaster Tools. Details here.
Twitter Tips to Keep Followers Following: This Ragan.com article offers some useful tips for managing your Twitter account. Highlights:
- Don’t rely on automatic reposting of your content – write content specific for your Twitter feed
- Stay away from ALL CAPS
- Don’t overuse #hashtags
- Use a shortened URL service for links – makes a better visual presentation of your content
- Interact with others – use mentions in your tweets, for example
Content Marketing Idea Generator: Stuck in rut with your content marketing? Facing a writer’s block? This article introduces five keyword-based tools – like Hubspot’s Blog Topic Generator – that may just help you get going again. Read more here.
Sales Renewal’s insight:
Each month we start our Quick Tip Tuesday series with a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more