Since we update our Growth Spurts blog several times a week, our readers know they can find a lot of actionable marketing & technology advice in it. And in case you’ve missed them, we offer a regular summary roundup of the most popular/interesting posts of the month where we extract the most useful information into […]
A large business with widespread consumer appeal can naturally expect organic social media growth in terms of followers and interaction: people already know your name, are interested in your brand and are looking for answers. In this case, you may spend more time interacting with customers and keeping up with questions than you do just […]
Whether it’s oversaturating your content or missing the point of social networks, newer marketers make many mistakes. Sales Renewal’s insight: Many new marketers make mistakes with social media. Some try to take on too much too soon, while others do not promote adequate content. This infographic from Digital Marketing Philippines shares the top 8 social […]
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams. Sales Renewal’s insight: Whether you have separate teams for search, social and content, individual employees who handle the different areas, or you’re doing all the tasks yourself, the sooner you can […]
I have to admit – I’m sort of addicted to jumping in and trying all things “new” and “improved” when it comes to online marketing. In my role as Content Manager for Sales Renewal, I spend an immense amount of time researching, blogging, writing status updates and posting to a variety of social sites – […]
Do you know how many of your employees subscribe to your business blog? Follow you on Facebook and Twitter? Even know that you have a Google+ Page? If the answer is “very few” or “none”, you’re not alone. When starting any type of content marketing or social media program, getting buy-in from your employees is […]
If you’re a consumer-oriented, “visual” business, you’re most likely using Pinterest – a virtual bulletin board for images – to gather and share pictures and videos that you find on the web. And since Pinterest is more of a social media site than a photo sharing site, you’re probably building boards that are a good […]
Sales Renewal’s insight: In a viral, Like-driven world, sometimes it pays to do good. While we don’t suggest helping charities just to promote yourself, working on charitable projects can often yield surprising benefits for a company (extended reach, social capital, Likes & Follows). In Sales Renewal’s case, we’ve been working for two years with Kids […]
It is generally rare for two different companies, let alone a client and its vendor, to work together so thoroughly, on so many levels, that the resulting whole is greater than the sum of its parts. However, thanks to Sales Renewal’s revolutionary JointSourcing Solution (a unique hybrid combining elements of joint venturing with elements of […]