How to Grow, and NOT, Grow Sales: SalesMemes 48 – Doing Good Can Pay

Sales Renewal’s insight:

In a viral, Like-driven world, sometimes it pays to do good.

While we don’t suggest helping charities just to promote yourself, working on charitable projects can often yield surprising benefits for a company (extended reach, social capital, Likes & Follows). In Sales Renewal’s case, we’ve been working for two years with Kids Really Rock, a free, all-day music and festival for families in the Boston area. Learn more about this Oct 5, 2014 family event and the charity, Cradle to Crayons, it supports.

Check every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #GoodExecutionErica, and hercolleagues: #HucksterHank, #BadExecutionBob, #SmugMarketerSam and #TrustworthyTom.

1 minute read