Best of Growth Spurts – Our Favorite Posts from July
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 5 favorite posts this month:
How to Get Past the Dreaded SEO Plateau – You’re not alone if, even with strong content and high ranking through SEO, your organic traffic may not be growing at the same rate, or your keyword rankings are stagnant. This plateau is actually a good sign that your SEO program is working. But, you can take various steps to improve your SEO performance. Find out more here. And if you don’t have a clear SEO strategy in place, contact Sales Renewal to help you get one established.
On Website Marketing
10 Tips for Making Pop Ups Go the Extra Mile for Your Business – Popups – if you are still from the school of “pop ups on my website? never!, ” it may be time to rethink your position.
We admit, they used to annoy us so much that we would never recommend them to a client. But today, when it comes to growing mailing lists, Sales Renewal has evolved to a new best practice for e-commerce clients and any service client with an active content marketing program. So rather than counting on visitors noticing a “join our list” link somewhere on a page, we proactively pop up a dialog asking if they want to join. And subscriptions have skyrocketed. Read all the tips here.
On Email Marketing
Ecommerce Email Marketing: 10 Tips to Boost Product Sales – This article reinforces the importance of supporting your e-commerce efforts with email marketing and can be used as a helpful checklist of things you can put into action today. Read more here.
2016 Email Marketing Metrics Benchmark Study – Measurable, flexible, and affordable, email marketing is one of the most effective digital marketing tactics available, and one Sales Renewal recommends for all our clients. Reviewing your email marketing on a regular basis is important to be sure your emails are working the best they can. This annual report of email marketing benchmarks from IBM is a helpful resource that offers 25 open, click- through, list churn and mobile metrics that you can use to gauge the effectiveness of your email program. Read more.
If you have questions about how you can make your email program work for your business, contact Sales Renewal today.
On Content Marketing
Brands Need to Focus on Content or Risk Failure – Ever stopped and wondered why you were ______… Fill in the blank with any marketing tactic: blogging, emailing, interacting on social media, “doing” SEO, advertising, sending direct mail.
We continually review our clients’ marketing programs, from quarterly plans to monthly reviews to day-to-day changes, to be sure we are addressing the clients’ needs in the most effective manner.
Content marketing can be one of your biggest investments and yet one of the more fluid, changing programs to manage. This article brings it back to the basics: Understand your audiences; have a plan; create quality content; and focus on integration, not silos. Read more here.
Sales Renewal’s insight:
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information. These articles are often hand-picked to address issues and projects we’re working on with our clients, but they are relevant to most business owners involved with any aspect of marketing their business. Here are our 5 favorite posts this month, covering SEO, e-commerce, email marketing and content marketing.