Best of Growth Spurts – Our Favorite Posts from May
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information.Just case you’ve missed these updates, we offer a regular summary roundup of the most popular/interesting posts. where we extract the most useful information, and in many cases, provide a link to learn more.
This month we’ve focused on content, both for your website pages and for your blog:
Stop Writing Web Copy That Over-Explains Everything – Which comes first when writing for the web – design or copy? Sometimes, important ideas can be conveyed by design alone, and “explainer text” is often redundant.
A print ad doesn’t need to introduce itself (have you ever seen, “Welcome to the print ad we purchased in this magazine, ”) and neither does your website (banish “welcome to our website” approach). And it’s probably safe to assume that your visitors understand what to do when they see a button or a hyperlink, so “click here” does not add a whole lot of value. Read the article for more ideas about redundant copy that can be eliminated from your website.
How to Design a Website for Multiple Audiences – It’s tempting to try to get all your messages and identify all your audiences on your home page, but at some point, this becomes too much, and your home page will end up speaking to no one. How many messages on your home page are too many? Find out here.
Writing a Blog to Grow Your Business – “What do I write about?” It’s inevitably the first question any business starting up a company blog will ask. And it’s inevitably the question that will continue to be asked as long as the company blog exists. By looking at the content of your web pages and blog posts together, you will be able to create a content hierarchy that can be used to strategically answer that question. Read the full post here.
Marketer Beware: Is Inbound Marketing for You? – Yes, inbound marketing can be highly inefficient for many B2B companies, particularly for those industries in which there’s a “tsunami of competing content.” Read the article to learn how to assess the best way to approach inbound marketing in your industry.
Sales Renewal’s insight:
We regularly update our Growth Spurts blog with actionable marketing & technology advice, news and information.Just case you’ve missed these updates, we offer a regular summary roundup of the most popular/interesting posts. where we extract the most useful information, and in many cases, provide a link to learn more.
This month we’ve focused on content, both for your website pages and for your blog. Continue reading…
