Marketer Beware

Sales Renewal’s insight:

Inbound marketing “can be effective in some industries in which few vendors have yet to adopt it, in other industries, most new content drowns unnoticed under a tsunami of competing content …

As a result of these and other factors, inbound is highly inefficient for many B2B companies.

If you work through the data that HubSpot itself provided for 2013, you can see” they had “a contact-to-close rate of just .65 percent – that’s not 65 percent, that is 65/100 of one percent.

HubSpot also reports that its customer acquisition costs almost doubled from $6, 671 in 2011 to $11, 977 in 2014.”