The Eight-Second Attention Span

A survey of Canadian media consumption by Microsoft concluded that the average attention span had fallen to eight seconds, down from 12 in the year 2000. We now have a shorter attention span than goldfish, the study found.

Sales Renewal’s insight:

The implications of such a short attention span are profound for marketing. Now more than ever, it’s critical to keep Marketing’s Golden Rule in mind: WIIFM (What Is In It For Me)!

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