Designing Content-First for a Better UX – GatherContent Blog

Why design content-first? Because content is UX. If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite …

Sales Renewal’s insight:

In our experience developing websites for B2B and B2C companies and non-profit organizations, what we find we really love about Gather Content is its ability to show the relationship between the design and the content from the very earliest stages of web design.

While we all get along pretty well, the fact is that designers, writers, and the internet-using public don’t always see eye-to-eye when it comes to designing (and navigating) websites and creating content for those sites. So while we’re all on the same team, individuals often approach the site design (or redesign) process from different perspectives. Gather Content helps everyone understand how visual concepts, technical interfaces and editorial content come together to create the user experience. The result is a shorter development phase (good for our clients), a more robust site, and improved user experience (UX) for our clients’ customers – which in turn is good for sales (for companies) and engagement (for non-profits).

Not a Cookie-Cutter Solution

Unlike some agencies that standardize on one program or tool and insist that it fit each of their clients’ needs, we use a lot of different tools, and evaluate others continuously, because we know one tool – or one system – definitely doesn’t serve every client’s marketing goals.

That said, we’ve used Gather Content enough to say with certainty that the company’s product is a good fit for many of our clients, and the Gather Content’s blog post (excerpted above) on the subject of UX, content development and design is spot-on.

Specifically, we’ve found that Gather Content helps everyone communicate better in the design (or redesign) process. As a result, we – our Sales Renewal team and our clients – all work together more efficiently. Ensuring that a website design project is completed on-time and on-target requires more than one good tool. The good news is that Gather Content is one good tool – and we’re always happy to share those with our clients.

If you’re considering a web design (or redesign) project in 2018, contact us for recommendations.

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