Sustainable SEO Strategies for 2015
These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO.
Sales Renewal’s insight:
Not a quick read, but definitely some good advice. In particular:
- Think in terms of better website visitor engagement and satisfaction rather than focusing purely on the number of visitors you are getting.
- The customer is being encountered initially on mobile. Your mobile organic search process has to address this.
- Use content across your social channels to open up lines of two-way communication. Some experts even say that following the failed Google+ Authorship experiment, Google will place more value on social signals from Twitter and Facebook.
- And the clincher: SEO will no longer be an isolated department, but become fully integrated with other aspects of marketing.
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