Twitter officially enables 280-character limit for all accounts, including brands
Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.
Sales Renewal’s insight:
Double the characters, double the fun? What difference if any will longer tweets make in your marketing messages – and more importantly, in response rates? Will prospects respond better to those brands who keep their Tweets short and sweet? We’re urging clients to first, stay true to their messaging, and second, to carefully consider how the longer character may affect channel activity.
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