Why Do B2B Content Marketing Strategies Fail?
Educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits.
Sales Renewal's InsightRead Original Article
The author puts forth the argument that content marketing has changed the way professional services are both bought and sold. Prospective clients have learned to turn to digital channels first when looking for someone to help solve their problem since these channels give open, unobstructed access to what buyers of these services prioritize most when judging your fit for their needs – your expertise. The more often a firm produces relevant content, the more engagement it creates, and the more trusted it becomes. Interestingly, research has shown that up to 24% of prospective clients rule out firms simply because of poor quality content. Make sure you’re not one of them by avoiding some simple traps, such as irrelevance, inconsistency, keeping your content to yourself, and more.