Search Ranking Studies: Trends and Important Factors

Annual search engine ranking studies have been recently released by both Moz and Searchmetrics, relying on slightly different methods to arrive at their conclusions about what’s important and what’s not. According to the reports, the impact of relevant content continues to grow…

Sales Renewal’s insight:

These two reports offer lots of good insights to the current important factors in today’s SEO rankings, but in essence, it seems to boil down to: content quality and links continue to be important factors of search rankings, though as the Searchmetrics study argues, the importance of links is declining.

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