Author Archive

It’s Live! The New SalesRenewal.com

Are you interested in growing your company’s revenue? Do you wonder if you have the knowledge & skills required or fear how much time it might take? If so, our newly launched website is just what the sales doctor ordered as it has useful, actionable info you can freely review and even subscribe to: tips […]

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4 Basic Steps of Content Marketing – A Real Life Example [Infographic]

It’s easy to define what content marketing* is: Using original content to acquire and retain customers. The steps a business owner needs to take to put a content marketing plan in place are also easy to describe: Know your audience, create your content, promote your content and build natural links. But how does a business […]

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E-Mail Campaign A/B Testing – We Have Two Winners!

A recent A/B e-mail campaign test pitted a multiple product image mailer against a single-image mailer. The experiment resulted in a dead heat! Sales Renewal creates holiday-themed emails for the Concord Flower Shop – about six per year. Typically, the emails feature nine to 12 floral arrangements with multiple options for the recipients to click […]

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Putting Your Money Where Your Mouth Is – Google Authorship

You know what they say about the weather… In 2011, Google announced an initiative to give online authors credit for their content while also providing more search visibility for their business. The initiative, called Google Authorship, in essence associates your Google+ profile – adding a byline, photo and other relevant information – to your blog […]

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What We’re Thankful For…

‘Tis the season for giving thanks, and the Sales Renewal team recently took the time out of the hectic day-to-day activities at our busy start-up to reflect on the things that we have to be thankful for – our team, our clients, the families that support our venture, our daily breakthroughs, accomplishments and struggles. Here, […]

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LinkedIn: Company Page Audience Targeting

When was the last time you checked out your business’s Company Page on LinkedIn? The popular B2B social media platform recently updated the look and feel of its Company page section, making it an even more valuable vehicle for generating leads and connecting with industry professionals. Those familiar with the Timeline photo of Facebook won’t […]

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