Nothing gets those in the business of SEO talking like rumors of a Google algorithm change, and it seems that this time around (yes, another change is on the way), Google is trying to preempt some of these rumors by clarifying, in advance, what businesses can expect. Matt Cutts, the head of Google’s web spam […]
March 22, 2013 || by Audrey Trieschman ||Sales Renewal||
Are you interested in growing your company’s revenue? Do you wonder if you have the knowledge & skills required or fear how much time it might take? If so, our newly launched website is just what the sales doctor ordered as it has useful, actionable info you can freely review and even subscribe to: tips […]
It’s easy to define what content marketing* is: Using original content to acquire and retain customers. The steps a business owner needs to take to put a content marketing plan in place are also easy to describe: Know your audience, create your content, promote your content and build natural links. But how does a business […]
A recent A/B e-mail campaign test pitted a multiple product image mailer against a single-image mailer. The experiment resulted in a dead heat! Sales Renewal creates holiday-themed emails for the Concord Flower Shop – about six per year. Typically, the emails feature nine to 12 floral arrangements with multiple options for the recipients to click […]
You know what they say about the weather… In 2011, Google announced an initiative to give online authors credit for their content while also providing more search visibility for their business. The initiative, called Google Authorship, in essence associates your Google+ profile – adding a byline, photo and other relevant information – to your blog […]
“All that they do is dedicated to creating a WOW experience for our customers.” This may not be the typical opening line for a cashier’s job description in a seemingly commodity business like a grocery store chain. But for Trader Joe’s, a positive customer experience is at the heart of everything they do. From its […]
‘Tis the season for giving thanks, and the Sales Renewal team recently took the time out of the hectic day-to-day activities at our busy start-up to reflect on the things that we have to be thankful for – our team, our clients, the families that support our venture, our daily breakthroughs, accomplishments and struggles. Here, […]
When was the last time you checked out your business’s Company Page on LinkedIn? The popular B2B social media platform recently updated the look and feel of its Company page section, making it an even more valuable vehicle for generating leads and connecting with industry professionals. Those familiar with the Timeline photo of Facebook won’t […]
To celebrate the publication of our first Sales Renewal newsletter, we’re offering a Free Social Media Blueprint. With a Social Media Blueprint, Sales Renewal can help get you on the right track with your social media efforts. The process includes two hours of meeting time with you to assess your current program and goals for […]