Write for the SEO value, write for the reader. Write to be clever, write for clarity. When you’re writing a blog post, or a page on your website, finding the right balance between writing for SEO and writing to make your content stand out for the reader can be difficult. And nowhere are these decisions […]
It began when analysts at Sales Renewal noticed the poor return on investment one of the firm’s clients was receiving on their Google Adwords search ad campaigns. In response, Sales Renewal asked the ad agency it had subcontracted on behalf of the client to investigate. As is typical of such specialized firms, their view was […]
Sales Renewal clients are accustomed to hearing the term JointSourcing – a unique business model that combines pay-for-performance with expense sharing. The model means that we focus on not simply what works, but what works cost effectively. The key to growing sales through JointSourcing is a multi-pronged approach to sales and marketing. The six key […]
Sales Renewal has a team of very skilled – and clever – writers who produce top-quality content for our clients’ company blogs. The fact that we have these great writers is critical in today’s online marketing world, because, as has been said repeatedly, “content is king.” But it’s not enough to rely only on “clever” […]
‘Tis the season for giving thanks, and for the second year now (which makes it a long standing tradition in the Internet age!), the Sales Renewal team is taking a moment to reflect on what we have to be thankful for – time we rarely allow ourselves during our hectic day-to-day. It goes without saying […]
We recently came across an article that really boils “content marketing” – all that goes in to blogging and social media posting – down to its essentials. It was so nice, simple and clearly put, that we wanted to share it with Growth Spurts readers. To summarize, 6 Mistakes to Avoid in Content Marketing outlines […]
… But Doing It Cost Effectively Isn’t As Simple As They Claim Google AdWords’ promise for pay-per-click (PPC) advertising is alluring: “Want to grow your business? Put your message in front of potential customers right when they’re searching for what you have to offer.” Bing AdCenter will tell you: “You can reach millions of unique […]
Sales Renewal to Offer Strategic, Sales and Marketing, and Tech Assistance to MA Small Businesses Working with Massachusetts Growth Capital Corp (MGCC), Sales Renewal is making hands-on expertise in strategic, sales and marketing, and technical assistance available to Massachusetts’ small, women and minority owned businesses to grow successfully across the Commonwealth. MGCC assists a wide […]
Our staffers hail from several time zones in the United States, and our clients are even more spread out, but with fully half of the Sales Renewal team located in Boston, the Marathon bombings hit us hard and left us wanting to help in some way. When the opportunity to get involved in the One […]