We’ve fielded quite a few questions this week about what is now known as #mobilegeddon – Google’s new search update which factors mobile-friendliness in its search rankings. The most frantic of these questions was from a client who told us: “We’ve heard Google is going to shut down our website.” We can tell you that […]
If you’ve recently launched or upgraded your website, chances are you’re in good shape for April 21. That’s the day Google will add “mobile-friendliness” as a search ranking signal.The company has even gone so far as to state that the change will have “a significant impact” in its search results. This is in response to […]
Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice […]
In 2010, Sales Renewal began testing trackable phone numbers to more comprehensively capture and benchmark our lead generation results. We now require them for our clients’ sales and marketing programs. If you’re a client, you’re probably very familiar with our “pitch” about adding trackable phone numbers to your sales and marketing programs. For good reason. […]
It’s time for our annual “what we’re thankful for” post, and this year, we’re serving up the main dish, T-U-R-K-E-Y. Got some turkeys of your own? Let us know about them in the comments below. Happy Thanksgiving from Sales Renewal! T is for the Tools we use every day: We love tools like Yext for […]
Actually, SEO doesn’t even start with a good keyword ranking. When our clients ask for help in ranking for a specific keyword, or are closely monitoring where they stand (“did you see? we moved up four spots for our company name!”), we invariably stump them when we ask, “and then what?”. Did you check your […]
During the 2014 campaign season, millions – no billions – of dollars were spent on polling Americans to try to gauge the outcome of the election prior to Election Day. Research firms like Gallup, Harris, and Rasmussen Reports called, tracked, recorded and reported daily. Who hasn’t received phone calls from pollsters on both sides of […]
I have to admit – I’m sort of addicted to jumping in and trying all things “new” and “improved” when it comes to online marketing. In my role as Content Manager for Sales Renewal, I spend an immense amount of time researching, blogging, writing status updates and posting to a variety of social sites – […]
Do you know how many of your employees subscribe to your business blog? Follow you on Facebook and Twitter? Even know that you have a Google+ Page? If the answer is “very few” or “none”, you’re not alone. When starting any type of content marketing or social media program, getting buy-in from your employees is […]