Need to know how to find email addresses in a pinch? 13 tools and hacks you need to find your recipient. Sales Renewal’s insight: Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person – perhaps at a trade show or other event – and you didn’t capture […]
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience. Sales Renewal’s insight: Are your product pages optimized for selling? A nice read of how to […]
Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue Sales Renewal’s insight: 19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 […]
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social Sales Renewal’s insight: Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: […]
How do you make your content stand out? By having a unique perspective. Here’s how to find your core difference compared to everyone else in your industry. Sales Renewal’s insight: USP (“unique selling proposition”), CDF (“content differentiation factor”), value prop, call it what you will… understanding what sets you apart from your competitors is the […]
Discover how marketers leverage customer dialogue to shape their new product development process. Sales Renewal’s insight: From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.
One of the toughest things to do is to generate new content on a regular basis. Have you tried using surveys? Sales Renewal’s insight: One of the many uses of surveys is to generate content for your blog. You can ask for feedback, report on findings, create a “top questions asked” series, and much more. […]
In today’s mobile-first world, reviews drive awareness and consumer decisions. Businesses need a comprehensive review strategy to beat the competition. Sales Renewal’s insight: Yes, online reviews can help your business rise to the top in search results. Here’s why. Read Original Article
Survey tools now allow marketers to design complex customer feedback surveys. But, it turns out, less is more when asking customers for input. See these top 3 customer feedback misconceptions. Sales Renewal’s insight: Surveys are invaluable tools for making sure you’re meeting customer expectations. Learn why simplicity is probably the best route to go. […]